The first big difference between SEO and Digital Marketing, however, is that SEO is only one of the many tools used in Digital Marketing. If you intend to begin marketing for your site, then you must first begin with SEO. I strongly suggest you to visit Five Channels SEO and Marketing to learn more about this. A properly optimized site will give a solid foundation for all of other marketing endeavors. Without SEO, your site could easily fade into the background as far too many other websites vie for the position that your site occupies on the search engine result pages. However, if SEO isn’t sufficient for you, then there are still other tools available which will work in conjunction with SEO to increase the presence of your site in the minds of your potential clients. This includes such diverse things as blogging, writing SEO articles, press releases, and other forms of social media marketing.
In order to ensure that your SEO efforts to have the most effect, they must be focused. There are several different ways you can go about achieving this goal, but the first step is to choose your keywords carefully. You need to use words that accurately describe your business and services. However, your keywords must also be related to your products or services in some way. For example, if you sell hair clasps, then keywords such as “hair” and “clasps” would be perfectly appropriate. These keywords would be very important parts of your SEO or digital marketing campaign.
Once you have chosen your keywords, you need to use SEO and other internet marketing tactics to get your site known. In addition to keywords, you will also want to use SEO friendly backlinks. Backlinks are links that are related to your web pages or blogs. These backlinks will help to increase your rankings in the various search engines, as well as on the social networking sites. When combined with proper SEO techniques, you will be able to enjoy the benefits of improved brand awareness as well as better web traffic.
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