In the growth of digital agencies, the transformation of modern business is reflected. Being relatively young, the definition of a digital agency is cloudy, ambiguous and varied. The term is usually used to identify an entity to which the task of designing, creating, maintaining and promoting its website is outsourced by a company (the customer). Of course, you might find a digital agency that only offers design and development services, but they identify themselves as a ‘full service digital agency’ more often than not, which means they provide the whole package. Do you want to learn more? visit us.
If a digital agency is hired to support and manage the online strategy of a brand, as in most instances, conventional agencies are frequently compared (favourably or otherwise). Instead of the internet, the term traditional agency simply means advertising agencies using more traditional platforms and newspapers, such as TV and print. Digital agencies, which by their very nature are young and continually changing, are often assumed to lack the expertise and experience of conventional agencies. This point is entirely wrong: while it is true that digital agencies do not have the decades of experience that traditional agencies have the field in which they specialise is so fresh that no one has experience! In addition, while it is a misconception to think that all conventional marketing and advertising principles can automatically be extended to digital marketing, it should be noted that many of the most effective digital marketers and advertisers come from traditional agencies that carry a lot of experience with them. Although these individuals understand conventional advertisement and marketing tactics, they are not attempting to shape the internet to fit these approaches: they are trying to shape their methods to suit the internet and the user.
The blinkered belief that if adapted to the internet, conventional marketing tactics would work causes countless traditional agencies to fall behind their rival, the full service digital agency, in the race for customers especially as customers move their focus from TV to the internet. It is not possible to extend conventional advertising strategies to the internet, since the internet is radically different from traditional networks. Readers online are less likely to read long pieces of text, so words must be selected extremely well. In a way that television and print never could the internet provides dialogue and interactivity between customers and businesses. As a result, websites must be easy to navigate because it is extremely easy to turn around and find an alternative for online shoppers if a website does not give them what they want when they want it.
It is very critical that your brand is seen first because of the immediacy of the internet. This is why the optimisation of search engines, a service provided by digital organisations, is increasing so rapidly. It is not something that traditional agencies can appeal to to ensure that brands are positioned prominently in Google rankings. And, while this is made possible by pay per click promotions, they are also expensive and inefficient. SEO and PPC projects can be operated by digital companies on an ongoing basis, generating results.
To conclude, digital agencies are working for the same objective as conventional agencies: knowledge of the brand and sales. Using a particular medium, they do it, which in turn requires different fields of expertise. But the significance of the digital presence of brands is only going to increase as their industry expands, so now is the time to consult a digital agency.